MISSION 

"TO  PHYSICALLY AND MENTALLY EMPOWER ATHLETES (EVERYONE) THROUGH INNOVATION AND INSPIRATION." 

Hit Factory Brand is a Content/Media Company that focuses on building a community around athletes (everyone) through Sports, Fitness, and Mental Health.

THE GOAL*

As a business, community, and as an athlete, building a Multi-Purpose Recreation Centre where athletes can go to train, recover, learn, and more. By creating a go-to space for athletes of all ages and backgrounds, the facility supports their growth physically and mentally within a strong community to help them hit their potential.

ORIGIN STORY* 

As an athlete, my childhood had its fair share of turmoil, trauma, and obstacles, and through sports, I found my way of coping with my problems. For me and for many athletes, sports were my form of therapy that helped me get through my whole life and to this very day. 

In 2020, COVID-19 put the whole world on hold, shutting down all indoor facilities and suspending all team sport activities. But for me and a few of my friends, we chose to work around it rather than be locked up in the house all day long; we decided to film our workouts outside and post them, slowly getting traction for our passion for the gym. 

Over the next 4 years, the passion for sports was made well known, fitness became a strong outlet of expression, and through mental health, voicing my own story of struggling with depression from my own personal/family life, football career in trying to go professional, managing the ups and downs of Hit Factory Brand, football and the gym became my form of therapy. 

At the beginning of 2025, I shifted the focus of the brand by using my own personal life story on using sports and fitness as a form/solution for managing my depression to help and inspire other athletes to do the same to help manage their own mental health. 

WHAT IS NEXT?* 

The plan for Hit Factory Brand is to reach out to every single athlete on earth and spread my story and brand message to help inspire them to physically and mentally grow. Through Hit Factory Brand's clothing and accessory line, we plan to create a sense of identity behind the brand, the logo, and the why, and build a community you can get behind. 

Hit Factory Brand is based out of Edmonton, Alberta, Canada; EST - 2021